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NEW YORK -- As part of its commitment to combat prejudice and discrimination, USA Network will premier a series of PSAs, original programming and digital content, and expand its community outreach efforts to inspire more Americans to come together to promote greater tolerance, respect and acceptance.
The campaign will be a part of the network's second "Characters Unite Month" and run during the month of February.
“Characters Unite Month is a time to put a much-needed spotlight on the importance of fighting hate and discrimination,” said Chris McCumber, USA co-president. “Huge problems such as bullying, racism, religious intolerance and other forms of discrimination can seem insurmountable. We want to let everyone, everywhere, know that they can make a difference, just simply by speaking up and saying I won’t stand for it anymore.”
Highlights of Characters Unite Month include the "I Won't Stand For..." campaign which will feature PSAs, expanded online video content; and a series of "activation" events in New York City and Washington, DC where people will be able to make their own custom "I Won't Stand For ..." T-shirts and take photos.
"NFL Characters Unite" will also be included in the month and feature an original USA documentary profiling Atlanta Falcons Pro Bowl tight end Tony Gonzalez, New Orleans Saints star tight end Jimmy Graham, Pittsburgh Steelers wide receiver and Super Bowl XL MVP Hines Ward, and NBC’s “Football Night in America” analyst and Super Bowl-winning Indianapolis Colts head coach Tony Dungy and narrated by NBC Sports’ Chris Collingsworth.
This Super Bowl weekend, USA, the NFL and The Hochberg Ebersol Co. will co-host a special brunch in Indianapolis to highlight the documentary and the partnership to fight intolerance and hate.
USA original series "White Collar" and "Royal Pains" will each include a "Characters Unite" storyline, and various on-air promotions will be created to drive viewers to the Characters Unite website. Other events and activities will include a storytelling tour in Los Angeles, and an awards show.
USA has partnered with a long list of community organizations for the month, including Anti-Defamation League (ADL), Gay and Lesbian Alliance Against Defamation (GLAAD), Gay, Lesbian and Straight Education Network (GLSEN), Human Rights Campaign (HRC), National Council of La Raza (NCLR), Southern Poverty Law Center (SPLC) and many others.
About USA Network
USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
For more information about Characters Unite Month, click HERE.