We have come to expect sky-high price points for beauty services. When it comes to our skin, hair, and nails, we never want to cut corners or sacrifice quality, and so we blindly accept paying outrageous amounts for facials, blowouts, and manicures. After all, you can’t put a number on a perfect first impression.

However, I feel the beauty industry is in the midst of an evolution. When Drybar opened doors to its first San Diego location in Del Mar this summer, we locals got a taste of high quality hair care at a low price. And now, our expectations have changed forever. When I first came across 20 Lounge Nail Bar & Boutique in Cardiff, I instantly saw comparisons in style, menu, and business model to Drybar, yet focusing on different beauty essentials.

20 Lounge is a luxury beauty bar that offers nail services, professional waxing and facial treatments at affordable prices. Nestled in between Azzaria Boutique and Denim Lounge in Cardiff Town Center, 20 Lounge is white hot from floor to ceiling, with plush white pedicure chairs, a white manicure bar with mod matching stools facing a plasma TV with music videos in rotation, and bright white walls adorned with inspiring quotations in oversized fonts. The new Bubbly Bar adds a touch of color, serving flutes of champagne, wine and beer for customers to enjoy.

Simplifying and starting fresh, 20 Lounge just launched a new menu, with the same quality of products but now at more affordable prices, including manicures for $20, pedicures for $30, and facials for $40. You can upgrade each service with Single Shots for $5, such as Glitter, French, or Sugar Scrub & Hot Towel; Double Shots for $10, including Paraffin or a 10-minute massage; and On the Rocks additions for $15, including Shellac, Minx, or The Ritz with a massage, callus treatment, and sugar scrub. 20 Lounge continues to offer professional waxing services, including brow waxing and tinting, as well as facial treatments featuring the Dermalogica brand and its MicroZone menu.

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