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SAN DIEGO -- Less than one year after a highly anticipated opening, Eden San Diego will partner with legendary gay party promoter Jeffrey Sanker to produce nightlife events at the venue, beginning next month.
Taking over the Hillcrest space at the northeast corner of University Avenue and Vermont Street that was briefly occupied by Universal nightclub and restaurant, Eden opened its restaurant and patio bar nearly a year ago, followed by the opening of its nightclub on Jan. 11.
Since opening, Eden has played host to a number of high-profile events and live entertainers such as Jackie Beat, Kim Zolciak, Jessica & Hunter, and Frenchie Davis.
The club's owner believes that by partnering with Sanker, he will be able to take the nightlife offerings to the next level.
“When it comes to gay events, Jeff is one of the best in the business,” said David Laurent, owner of Eden. “I have no doubt that our partnership will create something truly exceptional.”
Sanker (pictured at the left) is well-known for producing what some in the gay nightlife and circuit party community call “the highest holiday in the gay party calendar,” the White Party in Palm Springs. In its two decades, the White Party has grown to draw thousands of gay men and friends to Palm Springs each year for the annual dance party weekend, which in recent years has drawn big name entertainers such as Lady Gaga, Ke$ha, Estelle and Alexis Jordan.
Sanker’s company, Jeffrey Sanker Presents, also produces a number of other gay-themed parties throughout the year, including a series of events on Labor Day weekend, and a weekly event called “Fresh Fridays” at Eleven Lounge in West Hollywood.
Eden and Sanker will launch the partnership with an event called “Fire & Ice” on Saturday, Sept. 24. The event will include live performances by “pop/dance music diva” Liz Primo, Katrina OPM and Alex Cohen. The club will be decked out with special effects, and promoters are expecting the evening to draw big crowds, including many of Sanker’s loyal followers from the circuit party scene.
After the September launch, Sanker will work with Eden to produce a Halloween extravangaza on Saturday, Oct. 29, and a birthday event for Sanker on Dec. 3. Each of the events will have a unique theme, new performers and “all of the signatures touches you would expect from a Sanker event.”
Jacob Harshbarger, who has worked at Eden since its opening, said he believes that this partnership with Sanker will benefit the club and its customers as long the producers keep in mind that San Diego’s audience is different than the Los Angeles crowd.
“I hope bringing someone like Jeffrey in to Eden won’t give it the 'LA-style' feel that so many people in the community did not enjoy when the venue was under Universal’s management,” Harshbarger said. “We have fought against the reputation of being ‘Universal’ for so long -- it seems that the common feel of the community is that they don’t want upscale, pretentious nightclubs - they want cool, casual and welcoming.”
Harshbarger notes that Sanker has done an incredible job on the events he has produced in the past and hopes that he will gauge his audience.
“Less black coats and velvet ropes - more friendly, loungy and dancy,” is how Harshbarger hopes Eden will continue to be.
Christian Taylor, who frequents San Diego nightspots and has attended a number of Sanker’s events, is ecstatic about the partnership.
“Sanker’s events are always a phenomenal time,” Taylor said. “He knows how to create unforgettable experiences and I can’t wait for him to bring his brand to Eden.”
Eden San Diego is located at 1202 University Ave. For more information, click HERE.