SAN DIEGO -- With the hopes of creating a cohesive identity, the restaurants on the North end of India Street in Mission Hills have begun branding themselves as International Restaurant Row (IRR). Banners and signage are coming soon for the newly minted restaurant district.

The rebranding effort dates back to 2005 with a designation from former City Councilmember Michael Zucchet. Zucchet left office shortly after the district was designated, and the Mission Hills Business Improvement District (BID) decided not to move forward with the IRR as it did not have an executive director at the time.

Selina Stockley of Shakespeare’s Corner Shoppe said someone recently brought up the IRR during a Mission Hills BID meeting to discuss parking. “Everyone jumped up and down in their seat. That’s how we wanted to be [and] how we wanted to brand ourselves,” Stockley said.

Su-Mei Yu, owner of Thai restaurant Saffron, said she is excited about the IRR and the cuisine on India Street North is cosmopolitan, which is why the international moniker is a fitting brand.

Read the full story in San Diego Uptown News, a SDGLN media partner, HERE.