(Editor’s note: Warning for the faint of heart. Adult language ahead.)

We were a small group, three women and three men, assembled at a coffeehouse last week to talk about a business venture. We were mostly strangers to each other, but for the meeting’s host. Still, the inevitable quests to establish credibility were civil and benign.

Except that, in the course of our discussion about media targeting females, one of the folks pointed out that it would be very important to prevent our programming from turning into bitch sessions.