BERLIN, Germany -- A 6-year-old print ad, featuring two German soccer players kissing after a game, has been dusted off and gone viral on the Internet just in time for the Euro 2012 football championship.

The ad asks, in German and English, "Would you beat up your favorite player for this?"

The sexy ad was designed by Maneo of Berlin as a way to combat homophobia in sports. Sports leaders in many western European countries are actively trying to educate fans on the pitfalls of homophobia.