HOLLYWOOD, Calif. – Something surprising has happened this year in LaLaLand … the Academy Awards are being rebranded as The Oscars.
We’ve called the ceremony the Oscars for like, forever, but it’s now official. So forget that this is the 85th Academy Awards.
"We're rebranding it," Oscar show co-producer Neil Meron told TheWrap this week. "We're not calling it 'the 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars.'"
So it goes. Another Hollywood tradition bites the dust.